As writers, we work to be read.
Are your carefully crafted words destined to a life of solitary confinement?
Fortunately, I came across CopyDiva’s blog and found some gold nugget tips on improving the chances your work sees eyeballs.
Here we go:
1. Use the active voice: Write your sentences in the active voice instead of the passive voice. Active engages readers, passive drags down readability.
2. Use simpler language: Perfect example â€” instead of â€œutilize,â€ a 3-syllable word, try â€œuse.â€ Opt for shorter simpler words wherever you can. Donâ€™t try to impress with your large vocabulary.
3. Vary sentence length: Write the way people talk. Most people speak in phrases that vary in length, especially good public speakers. Write a mix of sentence lengths to keep the tempo lively.
4. Use the language of your audience: Writing for people who have specific technical knowledge? Use terms they understand, but sparingly. Too much jargon bores even the most technically-adept person.
5. Drop the word â€œsolutionâ€ from your vocabulary: Unless you sell mixtures of chemicals, think of a better way to describe what it is you sell. This is the most abused word in high-tech marketing, and itâ€™s my personal mission to eradicate that word from all of my clientâ€™s content and marketing. Join the good fight and get rid of it in yours too!
This stuff seems so basic, yet even I have to admit I find myself not following this great advice.
How about you? What do you think about these pointers?Receive email updates when new articles are posted.