Comments on: White Papers & Product Launches: The Push-to-Talk Story http://www.writingwhitepapers.com/blog/2006/12/04/white-papers-and-product-launches/ Everything about writing and marketing white papers Thu, 17 May 2012 02:46:11 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/12/04/white-papers-and-product-launches/#comment-1182 Michael Stelzner Tue, 05 Dec 2006 22:52:10 +0000 http://www.writingwhitepapers.com/blog/2006/12/04/white-papers-and-product-launches/#comment-1182 Good observation Jonathan. Yes, I might recommend to readers that if you do plan on adding a white paper to a launch, that you have a 30 to 45 day window before the launch to get the paper done. Often, as the launch approaches, getting bandwidth with key decision makes becomes exponentially more challenging. Good observation Jonathan. Yes, I might recommend to readers that if you do plan on adding a white paper to a launch, that you have a 30 to 45 day window before the launch to get the paper done.

Often, as the launch approaches, getting bandwidth with key decision makes becomes exponentially more challenging.

]]> By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2006/12/04/white-papers-and-product-launches/#comment-1181 Jonathan Kantor Tue, 05 Dec 2006 22:47:13 +0000 http://www.writingwhitepapers.com/blog/2006/12/04/white-papers-and-product-launches/#comment-1181 I would say that developing a white paper in support of a new product launch is one of the most frequently used reasons that customers have approached me to write a white paper. Unfortunately, this request doesn't always happen at the same time that decisions are first made for that rollout. What usually happens is that they realize they need a white paper a few weeks before the launch! I would say that developing a white paper in support of a new product launch is one of the most frequently used reasons that customers have approached me to write a white paper.

Unfortunately, this request doesn’t always happen at the same time that decisions are first made for that rollout. What usually happens is that they realize they need a white paper a few weeks before the launch!

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