Looking to get some exposure with your white paper? Well read on . . .

MarketingSherpa recently interviewed me and many other marketing experts to put a great resource together.

It is called, How to Syndicate Your White Paper Successfully — 12 Steps, 8 Mistakes & Creative Samples.

Authored by my pal Dianna Huff, the article includes:

• 12 steps to preparing a great white paper
• Eight additional tips regarding PDF files and download pages
• Eight mistakes you don’t want to make
• Links to white paper syndication outlets

Here is an excerpt:

White papers are hot. Our research shows that 69% of prospects who download and like your white paper will actively pass it along to their colleagues. 36% of total downloads will be passed on to a supervisor.

The more people who read your white paper, the better your chance of closing a deal. One 2004 study showed that 57% of IT purchase decision makers said a white paper influenced at least one buying decision in the past 12 months.

But, with more than 48,000 white papers being promoted online by business-to-business marketers, you had better make sure your white paper isn’t a dud. To help you get the most bang for your buck, we bring you the soup-to-nuts dos and don’ts that can make or break a white paper campaign.

Be sure to check it out. You can freely access it until Dec. 10th.

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This entry was posted on Thursday, November 30th, 2006 at 11:11 am and is filed under Lead Generation, Marketing, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.