Comments on: Two Reasons Numbers Still Work in Titles http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/ Everything about writing and marketing white papers Wed, 08 Feb 2012 21:52:35 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1096 Michael Stelzner Wed, 29 Nov 2006 18:21:33 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1096 Britton - Excellent points! That tangible list is something people are drawn to. - Mike Britton - Excellent points! That tangible list is something people are drawn to. - Mike

]]> By: Britton Manasco http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1085 Britton Manasco Wed, 29 Nov 2006 00:51:49 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1085 Numbered lists also are a promise. They promise you a certain outcome. You get the "5 most important" or the "10 greatest." You know what you are going to get before you make the investment of reading -- or tuning in. Where would Letterman be without them? Or Stephen Covey? or Dick Clark? Numbered lists also are a promise. They promise you a certain outcome. You get the “5 most important” or the “10 greatest.” You know what you are going to get before you make the investment of reading — or tuning in. Where would Letterman be without them? Or Stephen Covey? or Dick Clark?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1083 Michael Stelzner Wed, 29 Nov 2006 00:47:55 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1083 Mario - Great point about implied authority. - Mike Mario - Great point about implied authority. - Mike

]]> By: Mario Vellandi http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1079 Mario Vellandi Tue, 28 Nov 2006 23:56:53 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1079 Numbered lists are eye catching, and when used as headlines the content seems authoritative no matter if we know the author/publisher or not. Even if we're skeptical of the content's quality or if it's a subject matter we're already quite familiar with, we're intrigued nonetheless and our curiosity is aroused. Knowing that the format is a list which we can scan & skim, thus reducing our time investment, we're much greater inclined to check it out. Numbered lists are eye catching, and when used as headlines the content seems authoritative no matter if we know the author/publisher or not. Even if we’re skeptical of the content’s quality or if it’s a subject matter we’re already quite familiar with, we’re intrigued nonetheless and our curiosity is aroused. Knowing that the format is a list which we can scan & skim, thus reducing our time investment, we’re much greater inclined to check it out.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1070 Michael Stelzner Tue, 28 Nov 2006 01:34:06 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1070 Hey Nathan! Good point. Lists provide a idea of what can be expected BEFORE someone reads the post/article/white paper, etc. Mike Hey Nathan!

Good point.

Lists provide a idea of what can be expected BEFORE someone reads the post/article/white paper, etc.

Mike

]]> By: Nathan Gilliatt http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1063 Nathan Gilliatt Mon, 27 Nov 2006 19:14:16 +0000 http://www.writingwhitepapers.com/blog/2006/11/27/two-reasons-numbers-still-work-in-titles/#comment-1063 I think numbers work in titles because they identify list articles. Lists are easy to read quickly, and if point #14 doesn't do anything for you, you can move right to point #15. It's not so much the title that works as a general acceptance (or even a preference?) for lists over text-heavy articles. I think numbers work in titles because they identify list articles. Lists are easy to read quickly, and if point #14 doesn’t do anything for you, you can move right to point #15. It’s not so much the title that works as a general acceptance (or even a preference?) for lists over text-heavy articles.

]]>