Can white papers really be converted into podcasts? It’s really just a bunch of words right?
In my opinion, this is the best application of podcasting and white papers that I have ever “heard.”
I asked John about the ideas that went into this:
I think it’s important to maximize the medium you’re working in.
So after writing my recent white paper, “Sound Theory” I created an audio version that serves as an adjunct to enhance the written version.
Although the main points/issues are the same, the presentation (where you can hear people’s voices plus music and sound effects) is utterly different than the written version. It also allows people the convenience of listening to the material during a commute or if that’s their preference to reading.
It’s vital to create collateral in as many formats as possible to appeal to any/all audience preferences.
Podcasts represent a promising marketing opportunity for folks with white papers.
Your action: Listen to the podcast and let me know what you think? Do you think podcasts and white papers can work together?Receive email updates when new articles are posted.