Halloween Marketing Lessons
October 31st, 2006, by Michael Stelzner
What can marketing professionals learn from Halloween?
Here are a few thoughts:
- If you want someone knocking on your door, turn on the light
- Be prepared to give something away
- Engage visitors and they will love you
Ding Dong: What are some other lessons we marketers OR writers can learn from Halloween?
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October 31st, 2006 at 3:30 pm
Marketing and sales professionals tend to forget the basics and a fun holiday like Halloween reminds us to add color, creativity, spirit, excitement and commitment when we are gving that candy away.
October 31st, 2006 at 3:50 pm
Josiane - I agree! Let’s add fun back into our marketing practice! There’s a reason people enjoy this day. - Mike
November 1st, 2006 at 4:35 am
Be sure to notice that they have taken the time to dress up to see you. Make a remark on their creativity and their spirit!
November 1st, 2006 at 7:30 am
Hi Liz - Great point and THANKS for stopping by! Do you ever sleep? - Mike
November 1st, 2006 at 7:33 am
Hi Michael,
Yes I sleep — inside your computer.
November 1st, 2006 at 7:38 am
Liz - So it was you who smashed one of my pumpkins eh? - Mike
November 1st, 2006 at 7:46 am
No eilly, you don’t have pumpkins in here!
November 1st, 2006 at 9:02 am
Great post! I was thinking about the tradition in Iowa (Des Moines anyway) for trick-or-treaters to tell a joke before they get their treat. Maybe we can ask our customers/readers for something. What would that be? How about their business, their referral, their input… there must be more.
Sandra
November 1st, 2006 at 11:30 am
Sanda - Interesting tradition! Must mean you are at the door for a while? - Mike
November 1st, 2006 at 1:54 pm
Yes, we are. But it means we have a good supply of jokes for the year!
Sandra