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Halloween Marketing Lessons

By Michael Stelzner

What can marketing professionals learn from Halloween?

Here are a few thoughts:

  • If you want someone knocking on your door, turn on the light
  • Be prepared to give something away
  • Engage visitors and they will love you

Ding Dong: What are some other lessons we marketers OR writers can learn from Halloween?

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This entry was posted on Tuesday, October 31st, 2006 at 7:25 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Ntarugera François
    Mike:

    Engaging people in whatever you do will obviously hike them to love you and what you are doing.

    Ntarugera
  • Yes, we are. But it means we have a good supply of jokes for the year!
    Sandra
  • Sanda - Interesting tradition! Must mean you are at the door for a while? - Mike
  • Great post! I was thinking about the tradition in Iowa (Des Moines anyway) for trick-or-treaters to tell a joke before they get their treat. Maybe we can ask our customers/readers for something. What would that be? How about their business, their referral, their input... there must be more.
    Sandra
  • No eilly, you don't have pumpkins in here!
  • Liz - So it was you who smashed one of my pumpkins eh? - Mike
  • Hi Michael,
    Yes I sleep -- inside your computer. :)
  • Hi Liz - Great point and THANKS for stopping by! Do you ever sleep? - Mike
  • Be sure to notice that they have taken the time to dress up to see you. Make a remark on their creativity and their spirit!
  • Josiane - I agree! Let's add fun back into our marketing practice! There's a reason people enjoy this day. - Mike
  • Marketing and sales professionals tend to forget the basics and a fun holiday like Halloween reminds us to add color, creativity, spirit, excitement and commitment when we are gving that candy away.
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