Comments on: White Paper Writers: What Questions Do You Want Answered?

By: Sandy Houppert

Sandy Houppert — Tue, 24 Oct 2006 22:25:03 +0000

How does a company measure effectiveness of its white papers? Any metrics available?

By: Mike Sieber

Mike Sieber — Tue, 24 Oct 2006 20:09:23 +0000

Thanks a lot Michael!

By: Michael Stelzner

Michael Stelzner — Tue, 24 Oct 2006 20:07:39 +0000

Hey Mike;

Check out this article.
Mike

By: Mike Sieber

Mike Sieber — Tue, 24 Oct 2006 19:09:41 +0000

Unfortunately I don’t have a background that I can draw from in order to target a niche. As far as my writing samples go, I think they’re pretty good, but I’m not a good judge of my own work. I do have a website with some samples, mikesieber.com, you can see if they’re worth anything.

By: Susan Weiner

Susan Weiner — Tue, 24 Oct 2006 18:30:57 +0000

Mike,
Do you have a niche of specialist expertise? Do you have good writing samples?
Both of those helped me get started.

By: Mike Sieber

Mike Sieber — Tue, 24 Oct 2006 17:22:13 +0000

As someone who is just getting into the copywriting biz, I’m very interested in finding a niche and white papers have recently caught my eye. I’d really like to know how one, who is starting out, approaches clients in order to get work.

By: Michael Stelzner

Michael Stelzner — Mon, 23 Oct 2006 19:49:55 +0000

Thanks Susan!

By: Susan Weiner

Susan Weiner — Mon, 23 Oct 2006 17:06:05 +0000

I’m interested in learning how other white paper writers price their work.

Sometimes I price by the hour, when the scope of the project isn’t well-defined.

Otherwise, my pricing is based on how long I think the paper will take to research and write.

Also, my financial expertise means that I can charge a premium over other writers tackling the same topics.