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White Paper Writers: What Questions Do You Want Answered?

By Michael Stelzner

Do you write white papers? Do you WANT TO? Wondering about standards or pricing?

We are about to conduct our annual survey of hundreds of white paper writers. We could use your help formulating the questions.

What are some of the most pressing questions you would like to see in the survey?

Are you interested in these topics?

  • How independent writers charge for their services
  • The length of white papers
  • How much time is spent producing white papers
  • The use of special features (such as abstracts) in white papers
  • The processes involved in writing white papers
  • Why white papers are produced
  • How white papers are distributed
  • Philosophies adopted when writing white papers
  • The difficulty associated with different parts of the writing process
  • Challenges faced by white paper writers
  • The differences between independent and in-house writers

Help us determine what matters to you.

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This entry was posted on Monday, October 23rd, 2006 at 6:56 am and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • How does a company measure effectiveness of its white papers? Any metrics available?
  • Thanks a lot Michael!
  • Hey Mike;

    Check out this article.
    Mike
  • Unfortunately I don't have a background that I can draw from in order to target a niche. As far as my writing samples go, I think they're pretty good, but I'm not a good judge of my own work. I do have a website with some samples, mikesieber.com, you can see if they're worth anything.
  • Mike,
    Do you have a niche of specialist expertise? Do you have good writing samples?
    Both of those helped me get started.
  • As someone who is just getting into the copywriting biz, I'm very interested in finding a niche and white papers have recently caught my eye. I'd really like to know how one, who is starting out, approaches clients in order to get work.
  • Thanks Susan!
  • I'm interested in learning how other white paper writers price their work.

    Sometimes I price by the hour, when the scope of the project isn't well-defined.

    Otherwise, my pricing is based on how long I think the paper will take to research and write.

    Also, my financial expertise means that I can charge a premium over other writers tackling the same topics.
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