Comments on: Story Time: Tell Us How You Use White Papers http://www.writingwhitepapers.com/blog/2006/10/19/story-time-tell-us-how-you-use-white-papers/ Everything about writing and marketing white papers Thu, 17 May 2012 02:44:38 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/10/19/story-time-tell-us-how-you-use-white-papers/#comment-371 Michael Stelzner Fri, 20 Oct 2006 13:30:23 +0000 http://www.writingwhitepapers.com/blog/2006/10/19/story-time-tell-us-how-you-use-white-papers/#comment-371 Hi Dianna; I would love you to provide a link to an example of a poorly formatted for print white paper. I print them out as well. Mike Hi Dianna;

I would love you to provide a link to an example of a poorly formatted for print white paper. I print them out as well.

Mike

]]> By: Dianna Huff http://www.writingwhitepapers.com/blog/2006/10/19/story-time-tell-us-how-you-use-white-papers/#comment-370 Dianna Huff Fri, 20 Oct 2006 12:20:25 +0000 http://www.writingwhitepapers.com/blog/2006/10/19/story-time-tell-us-how-you-use-white-papers/#comment-370 Mike, I read white papers (versus using them to promote my business). I read them when researching articles, I read them to help spot trends, and I read them to keep up with my clients' businesses. I also forward them to clients and colleagues -- and have had people forward them to me as well. One point you haven't made (or maybe you have and I don't remember it) concerns formatting. Some designers format white papers for reading on the monitor. However, when you print out the white paper, the font is so light and/or so small, you can barely read it. Format for printing, please! (I print out all my white papers and then read them when have I down time -- ie: at my son's piano lessons.) Mike, I read white papers (versus using them to promote my business). I read them when researching articles, I read them to help spot trends, and I read them to keep up with my clients’ businesses.

I also forward them to clients and colleagues — and have had people forward them to me as well.

One point you haven’t made (or maybe you have and I don’t remember it) concerns formatting. Some designers format white papers for reading on the monitor. However, when you print out the white paper, the font is so light and/or so small, you can barely read it. Format for printing, please! (I print out all my white papers and then read them when have I down time — ie: at my son’s piano lessons.)

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