Comments on: How Do You Attract The Ideal Lead? http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/ Everything about writing and marketing white papers Thu, 17 May 2012 02:41:03 +0000 http://wordpress.org/?v=2.3.1 By: A Coffey http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-61221 A Coffey Tue, 20 Jan 2009 18:21:20 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-61221 Nice post. And in some cases, turns out what we thought was a "hawk" for a client, ends up being a "butterfly" and vice versa. ;-) Thanks for reminding us. Nice post. And in some cases, turns out what we thought was a “hawk” for a client, ends up being a “butterfly” and vice versa. ;-) Thanks for reminding us.

]]> By: Kate True http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-59466 Kate True Tue, 10 Jun 2008 19:09:46 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-59466 How about combining your already refined writing skills with software that will help ensure the creation of more profitable ads. Would really help business come to you. I've used one such software, its called Glyphius. Its been a huge help for me. How about combining your already refined writing skills with software that will help ensure the creation of more profitable ads. Would really help business come to you. I’ve used one such software, its called Glyphius. Its been a huge help for me.

]]> By: Dimson Hastings http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-58712 Dimson Hastings Fri, 07 Mar 2008 00:17:23 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-58712 I love your website's design. Did you do it yourself? I love your website’s design. Did you do it yourself?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-238 Michael Stelzner Wed, 04 Oct 2006 13:11:17 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-238 Hi Mike - I agree with you there. Like you, I am a bit higher on the price scale. I have setup a referral network where I send leads that I do not want or cannot afford me. Similar to affiliates. Sounds like we think alike! - Mike Hi Mike - I agree with you there. Like you, I am a bit higher on the price scale. I have setup a referral network where I send leads that I do not want or cannot afford me. Similar to affiliates. Sounds like we think alike! - Mike

]]> By: Mike http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-234 Mike Wed, 04 Oct 2006 00:56:49 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-234 " Lots " would be the keyword. I would not have lots of partners that I would refer potential clients to, only one or two, to accomodate those that can't afford me. I'm gonna be the higher priced seller in my niche, but I'm better off leading those that can't afford me to someone less expensive than I am letting them wander off without giving them some direction. No management, just an affiliate type of relationship. ” Lots ” would be the keyword. I would not have lots of partners that I would refer potential clients to, only one or two, to accomodate those that can’t afford me.

I’m gonna be the higher priced seller in my niche, but I’m better off leading those that can’t afford me to someone less expensive than I am letting them wander off without giving them some direction.

No management, just an affiliate type of relationship.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-232 Michael Stelzner Wed, 04 Oct 2006 00:16:13 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-232 Hi Susan and Mike; Susan - I think newsletters are a great way to attract hawks because they help filter. People that are no interested just do not read. HOWEVER, newsletters can service thousands of people that NEVER convert. So it is important to manage the costs. Mike - I like your wheel analogy. However, I have found that the management of lots of vendors and partners can get a bit hairy. How about you? Mike Hi Susan and Mike;

Susan - I think newsletters are a great way to attract hawks because they help filter. People that are no interested just do not read. HOWEVER, newsletters can service thousands of people that NEVER convert. So it is important to manage the costs.

Mike - I like your wheel analogy. However, I have found that the management of lots of vendors and partners can get a bit hairy. How about you?

Mike

]]> By: Mike http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-222 Mike Tue, 03 Oct 2006 00:48:03 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-222 I try to get my corporate blog clients to allow me to design the content, theme and the tone of the content we use to attract our target audience. If some non-targeted customers come calling, it's helpful to have a strategic alliance with a like-minded, but differently situated joint-venture partner to steer them towards. It's kind of like a wagon wheel ... every spoke has a different kind of stress placed on it at a given time. We don't all sell to 'everyone', we have ideal clients, but if you find yourself attracting a certain type of client that doesn't fit your mold, don't run them off, do this instead, find a company that needs that kind of client and form an alliance the works for the client and both companies. I try to get my corporate blog clients to allow me to design the content, theme and the tone of the content we use to attract our target audience.

If some non-targeted customers come calling, it’s helpful to have a strategic alliance with a like-minded, but differently situated joint-venture partner to steer them towards.

It’s kind of like a wagon wheel … every spoke has a different kind of stress placed on it at a given time.

We don’t all sell to ‘everyone’, we have ideal clients, but if you find yourself attracting a certain type of client that doesn’t fit your mold, don’t run them off, do this instead, find a company that needs that kind of client and form an alliance the works for the client and both companies.

]]> By: Susan Weiner http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-221 Susan Weiner Tue, 03 Oct 2006 00:40:24 +0000 http://www.writingwhitepapers.com/blog/2006/10/02/lead-hawks/#comment-221 Don't your blog and newsletter help you attract the right prospects? Not enough people read my two blogs, but my e-newsletter definitely gets read. People who like the writing style in my e-newsletter are good prospects for my writing and editorial services. Also, I target a niche. I specialize in writing about investment management and financial planning (plus some general business ghostwriting). Folks in those fields are my hawks. It's easy for them to identify themselves. Don’t your blog and newsletter help you attract the right prospects?

Not enough people read my two blogs, but my e-newsletter definitely gets read. People who like the writing style in my e-newsletter are good prospects for my writing and editorial services.

Also, I target a niche. I specialize in writing about investment management and financial planning (plus some general business ghostwriting). Folks in those fields are my hawks. It’s easy for them to identify themselves.

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