Titles do matter. Especially for white papers.

What can we learn from bloggers? More than you think!

Bloggers are constantly writing titles. Once in a while, an excellent blogger shares his secrets to creating titles that get attention.

Brian Clark, of the popular CopyBlogger, recently shared a few valuable thoughts on titles.

Here is what he had to say:

1. Ask a Question: Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking.

2. Share an Anecdote or Quote: Anecdotes are quick stories that can make people laugh or immediately establish the main point of your post.

3. Invoke the Mind’s Eye: Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so expressly engaging the imagination is a powerful opening technique.

4. Use an Analogy, Metaphor or Simile: Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence.

5. Cite a Shocking Statistic: Starting off with an interesting factoid is also a great technique.

What are some title tips you can share?

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This entry was posted on Wednesday, September 20th, 2006 at 3:11 pm and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.