Absolutely, I normally win over trust with well balanced written proposals that can only b ere-enforced verbally with a conversation - I’ve never met many of my Clients and they see me thru my work so writing is extremely important.

Sante

Thanks for your comments. Trust really does matter. It matters in sales. It matters in marketing. Unfortunately some bad apples have made establishing trust harder for all of us.

Sante, trust can also be conveyed in non-verbal actions. For example, is what is written what is actually delivered? OR, is it just marketing-speak?

Charles — what you don’t trust me? Of course I am not reading your email :).

Mike

Anyway, this whole trust issue is very important to me. Years ago I worked as a salesman for a company and was their top guy month after month. This kept going until I found out that some of their after-sale support practices were nothing close to what I had been told to tell my customers. From that point on, I couldn’t sell a thing.

This all came back to mind the other day and I wrote an article for my blog called, Freelance Copywriter Secrets: Honesty Is Good For The Bank Account. It was based largely on Dan Kennedy’s advice to admit your product’s flaws right up front. Don’t try to hide your shortcomings or limitations, but acknowledge them and only then can you talk about your product’s strong points.

Anyway, I have found that to be good advice for building trust and also for keeping my own belief in what I am selling high.

Thanks for your great blog.

Charles Brown

Trust and reputation are closely related to word of mouth which is in my view the best marketing approach for a professional, at least for me.

Thnk you for your contribution

Sante