http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/ Everything about writing and marketing white papers Wed, 08 Sep 2010 04:04:26 +0000 http://wordpress.org/?v=2.3.1 http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-58644 Yurtdisi Egitim Sun, 24 Feb 2008 17:00:26 +0000 http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-58644 does anyone knows if there is any other information about this subject in other languages? does anyone knows if there is any other information about this subject in other languages?

]]> http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-46 J Bernard Wed, 16 Aug 2006 18:01:20 +0000 http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-46 That's exactly right. One thing a white paper should do is help position the author or company as an expert on a subject -- it helps start the process of building credibility and encourages me to investigate the company further. If the white paper is all fluff, then I assume the company is all fluff. That’s exactly right. One thing a white paper should do is help position the author or company as an expert on a subject — it helps start the process of building credibility and encourages me to investigate the company further. If the white paper is all fluff, then I assume the company is all fluff.

]]> http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-45 Michael Stelzner Wed, 16 Aug 2006 05:23:18 +0000 http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-45 Good points J Bernard. So you are attracted by a promise. Mostly communicated in a title it sounds. However, if there is no substance beyond first impressions, you are gone. Good points J Bernard. So you are attracted by a promise. Mostly communicated in a title it sounds. However, if there is no substance beyond first impressions, you are gone.

]]> http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-44 J Bernard Tue, 15 Aug 2006 20:20:35 +0000 http://www.writingwhitepapers.com/blog/2006/08/15/all-white-papers-are-not-created-equal/#comment-44 I'm always interested in best practices. When I download a white paper, I do so usually because the author has made an implied or explicit promise that I will learn something useful -- The Business Case for RSS; Success Factors for Lead Nurturing; 10 Mistakes to Avoid when Blogging. Initially, if the paper is attractive and nicely laid out, then I'm compelled to open it. But, if the promise isn't fulfilled -- if it's a sales pitch, if it rambles, if the points are not delivered succinctly -- I'll abandon it. It's all about fulfilling the promise. I’m always interested in best practices. When I download a white paper, I do so usually because the author has made an implied or explicit promise that I will learn something useful — The Business Case for RSS; Success Factors for Lead Nurturing; 10 Mistakes to Avoid when Blogging. Initially, if the paper is attractive and nicely laid out, then I’m compelled to open it. But, if the promise isn’t fulfilled — if it’s a sales pitch, if it rambles, if the points are not delivered succinctly — I’ll abandon it. It’s all about fulfilling the promise.

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