Comments on: Listen and Learn: A Podcast on White Papers and Podcasting http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/ Everything about writing and marketing white papers Wed, 08 Feb 2012 16:03:30 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-42 Michael Stelzner Mon, 14 Aug 2006 22:57:40 +0000 http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-42 Hey Britton - You bring up some good points. However, an engaging podcast can hold a prospect much longer than the typical three minutes that folks allocate to written material. Only time will tell. However, I think they should be most certainly part of the marketing mix. - Mike Hey Britton - You bring up some good points. However, an engaging podcast can hold a prospect much longer than the typical three minutes that folks allocate to written material. Only time will tell. However, I think they should be most certainly part of the marketing mix. - Mike

]]> By: Britton Manasco http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-40 Britton Manasco Mon, 14 Aug 2006 22:25:00 +0000 http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-40 I imagine that podcasting has a much better future in association with white papers than without them. The trouble with podcasts on their own is that they are a slow paced and linear medium in an era of non-linear, multi-taking and attention deficit disorder. The white paper helps you browse and navigate the content in a way that the podcast (at this point anyway) does not. Of course, you can listen to podcasts in traffic and when you are too tired to read anymore. As for listening to them when you exercise, I think that's a bad idea. Better to take the head phones off altogether and let the mind run free. It's during an evening jog that I get some of my best ideas. I imagine that podcasting has a much better future in association with white papers than without them. The trouble with podcasts on their own is that they are a slow paced and linear medium in an era of non-linear, multi-taking and attention deficit disorder.

The white paper helps you browse and navigate the content in a way that the podcast (at this point anyway) does not. Of course, you can listen to podcasts in traffic and when you are too tired to read anymore.

As for listening to them when you exercise, I think that’s a bad idea. Better to take the head phones off altogether and let the mind run free. It’s during an evening jog that I get some of my best ideas.

]]> By: John C. Havens http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-39 John C. Havens Sat, 12 Aug 2006 00:34:16 +0000 http://www.writingwhitepapers.com/blog/2006/08/11/podcast-white-paper/#comment-39 Hi Mike, Thanks for the kind words. I'm looking forward to hearing your future podcasts on white papers and your book. Best, JCH podcasting.about.com Hi Mike,

Thanks for the kind words. I’m looking forward to hearing your future podcasts on white papers and your book.

Best,
JCH
podcasting.about.com

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