I recently had the pleasure of meeting Stephanie Diamond of MarketingMessageBlog.com. She is the former marketing director of America Online (and was key to AOLs incredible growth in the early years).

Stephanie has written an excellent white paper on the future of Internet marketing, titled Small Business 2.0: How New Online Marketing Tools Can Skyrocket Your Business.

The paper is an attractive and easy-to-read look into the future of the small business marketing. However, businesses of all sizes can benefit from reading this piece. In includes some amazing resources that can help any business tap new mediums.

Much of the advice in this document could be easily applied to campaigns that involve white papers. Diamond explains, “People don’t save brochures and white papers any more, they expect to find them online.”

I could not agree more. Give this a look by visiting
http://www.digmediaworks.com/typepad/signup4.html

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This entry was posted on Wednesday, August 2nd, 2006 at 5:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.