My days seem to be getting shorter and the “to do” list keeps growing!

For the last few weeks I feel like I have been running in overdrive. No time to relax.

No time to write on this blog. Little time to Twitter.

Certainly no time to read. Not other blogs, not the newspaper, not the magazines piling in my office.

Am I alone? Are these times ultra-busy with no end in sight?

I thought the computer was supposed to simplify our lives??

It only seems to make things worse.

Here’s an interesting story about an experience I had today. Read the rest of this article »

If you're new here, be sure to signup for my newsletter and join 20,000 others. Thanks for visiting!

Are you responsible for generating leads for your business?

If so, you might be able to relate to this new finding:

The biggest challenges for marketers is filling the pipeline with leads, according to MarketingSherpa’s new Business Technology Benchmarking Guide.

To address this problem head on, Marketing Experiments has put together a VERY interesting video.

Read the rest of this article »

Want your white paper to go viral? Yet you still need to collect that lead??

What is a marketer to do?

My friend, David Meerman Scott, is a big proponent of letting your white paper (or ebook) live unrestricted, not bound by registration forms.

However, many marketing and sales folks need leads. Their argument: If you let the paper go you never get the lead.

Is it possible to accomplish both? You might be surprised…

Read the rest of this article »

Ok folks…

Take a look at the picture here.

Your task: Create a killer caption for this image.

I would like to reward the person who comes up with the best caption by giving him or her a free copy of my book Writing White Papers: How to Capture Readers and Keep Them Engaged in e-book format.

Contest winner announced Thur. July 3rd.

THE WINNER: Congrats to Kyle Tully.  The winning caption: “Delete… DELETE…” he screamed, as the instructions from tie-a-tie.net went so horribly, horribly wrong.

While driving in my car, I heard an ad about debt consolidation.

The voice talent said, “Consolidate your debt by up to 50 percent, or more!”

He repeated that statement three times.

So here’s my question to you: What’s wrong with this statement?  Is it deceptive advertising?

What’s in a name?

You spend weeks crafting an amazing white paper.

The hope is it will propel your business to new heights.

However, if its title lacks punch, the paper may as well have never been written.

Why is this true? Read the rest of this article »

Just arrived back from the MarketingProf’s convention with a fresh new study in hand from MarketingProfs Research Insights.

What’s interesting about this study is the examination of white papers in relation to B2B sales leads.

What follows is a detailed review of the findings:

Read the rest of this article »

Should you convey your expertise in white papers by revealing literally EVERYTHING you know about a topic?

Small rant: Lately, a LOT of people have come out of the woodwork making recommendations about white papers. Don’t get me wrong, I like this. But I want to warn you. Much of this advice is coming from folks who don’t really know much about white papers. Now back to our regularly scheduled programming.

Richard Telofski says essentially “overwhelm them with your knowledge.”

Let me share my thoughts on this…

Read the rest of this article »

Just a quick note.

If any of your plan on attending MarketingProfs B2B Forum in Boston, please come by and say hi.

I’ll be speaking about white papers on Tuesday the 10th of June.

Would love to meet you in person.

If it’s only two pages, is it still a white paper?

This is a surprisingly common question.

Pragmatic Marketing recently published a great article about the ideal length of a white paper. It’s really the best piece I have seen on this topic (Steve Hoffman wrote the piece).

Here’s an excerpt:

Read the rest of this article »