Back in October of 2009 I launched SocialMediaExaminer.com. The response was immediate and it was big (I’ll share some of the back story in the video below).
I relied 100% on social media tactics to drive traffic to this site.
In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.
I didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines. Nearly overnight, this site has become a top destination for businesses.
This all took place via social media. I simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost us a fortune in the past. I didn’t spend a dime on marketing, just my time.
Watch the above video to hear more of the story…
Only a few weeks ago we launched a Facebook Fan Page and already more than 2000 people are actively participating.
Here’s a very common sentiment we hear nearly daily.
“Have I told you lately that I love you? No, seriously. I found your site a couple of months ago and signed up for email. Now with all the info I subscribe to I know that 100% of the time yours will always be a great informative read…..so thanks!” Jo McDonald Hooker
Clearly we’re doing something right!
How Does Social Media Examiner Make Money?
One of the big struggles most publishers face is actually making money. Maintaining a site like Social Media Examiner is a big team effort for a LOT of people.
We toyed with the idea of running display advertisements. However, it quickly became clear there’s very little money in advertising (we might reconsider down the road).
Since our inception, a “lot” of folks have asked for recommendations to better their social media learning. The common questions were, “What courses can I take?,” “How do I really master this important form of marketing?” and so on.