Join myself and Brian Carroll (author of Lead Generation for the Complex Sale) for a LIVE (free) teleconference this Thursday, May 15th at 3pm Pacific.

Brian is a lead generation guru and, well, you know me :).

The Cool Part…

Brian and I will be taking your questions LIVE (yes we have a moderated operator).

AND, I plan on asking Brian some tough questions about lead generation.

You won’t want to miss this…

BTW, once we get 1000 signups, I will be taking the registration link down, so if it doesn’t work, you know why…

DID YOU MISS THE CALL??:  Click here to listen to the recording.

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Do you find your writing needs a turbo boost?

Is it hard to get the words out of your head?

If so, check out this video:

According to a new study by B2B Magazine and Junta42 Match, about a third of marketer’s budgets are spent on custom content creation.

Among that portion of the budget, half is spent on white papers.

Joe Pulizzi of Junta42 said, “Business marketers continue to invest more in their own content marketing, but knowledge of the industry or the practice doesn’t seem to have budged. Clearly there is a need to educate marketers looking to deliver relevant and compelling content to their customer and prospect base.”

If you market your business, you need to check out this video.

It shows how to generate mass interest in your business.

• Prospects literally line up, ready to purchase after experiencing this.

• Following the strategy, businesses are becoming the thought leaders of their industries.

• Once set in motion, the strategy keeps generating quality leads literally for years.

Watch the video now.

Read the rest of this article »

Dearly beloved… We gather here today to honor a once critical communication conduit that has passed away…

Is email dead???

I rely on email to communicate with my peers, let folks know when new posts go up on this blog and of course receive updates from the many newsletters I receive.

However, I have a big concern. Read the rest of this article »

Ok folks…

Take a look at the picture here.

Your task: Create a killer caption for this image.

I would like to reward the person who comes up with the best caption by giving him or her a free copy of my book Writing White Papers: How to Capture Readers and Keep Them Engaged in e-book format.

Contest winner announced Fri. May 2nd.

Is fear of the competition preventing you from releasing a masterful white paper?

Are you certain your ideas will be embraced by prospects, but are scared the competition will simply copy you?

These are big questions—and surprisingly common concerns.

Indeed, I recently received an email from Julie on this very topic. Let me address this directly here. Read the rest of this article »

Ok folks. It seems ALL of my friends and peers are on Twitter.com

So out of the blue, I decided to sign up.

Check me out here.

Now what? I am new to this.

We had a class today on conducting expert interviews with author Larry Grobel.

A number of questions came up and I want to address them here:

Toby asks, “What are some of the strategies you use to develop a string of questions that keeps the interview moving right along?”

Toby, here is my recommendation: Read the rest of this article »

I know many of you craft a LOT of white papers.

So here’s my question for you: How do you decide on a topic?

Do you just randomly pick something? Do you survey people?

Would love to hear from you.